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Built Bar

Category

Consumer Packaged Goods, D2C, Retail

Media Type

Creative Campaign, Brand Packaging, Social Media Content

Built Bar tasked us with developing an ad campaign to support their transition from direct-to-consumer (D2C) to retail. Our insight revealed that while the macros of their protein bars were nearly flawless, the irresistible flavor was what truly compelled people to try them. Introducing "You Gotta Try This."

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