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Ideeën
Risk


Risk IS the brand.
There’s something romantic about falling on your face.
Not literally, of course. That hurts and ruins perfectly good pants. But figuratively, falling on your face means you moved. You acted. You attempted something.
You tried a thing that might not work… and in doing so, you quietly declared war on the dullness of certainty.
Now, we understand. Risk has had a tough couple of years.
It’s been locked in a broom closet labeled “Q4 Forecasts” and told to keep it down wh
Brian Thibodeau
Mar 8, 20242 min read
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