Objectives

Bugs are complex, beautiful, and surprisingly charismatic—except maybe the dung beetle. In "Bug Wisdom", a series of short videos, we leaned into the fascinating side of insects to highlight their skills and quirks—while making it clear you still don’t want them in your home.

The campaign earned Best in Show and Gold at the Dallas Addy Awards, plus a Gold W3 Award for Online Video—proving even bugs can clean up nicely.