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Built Bar

Services

Brand Identity // Package Design // Creative Campaigns

Objectives

Built Bar came to us with a simple yet crucial objective: get people to try the bar. You can’t just tell them how delicious it is for a protein bar—or even a candy bar—they have to experience it themselves. Enter “The Flavorupter.” As their Agency of Record, we developed Built Bar’s first-ever broadcast brand campaign centered around this fun, attention-grabbing character designed to disrupt taste expectations and drive trial. The campaign encouraged consumers to taste the difference, marking Built Bar’s expansion from digital channels to broadcast TV.

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